RIFQY ROOSDHANI, M.; ARIFIN, Samsul; KOMARYATIN, Nurul; ALI, Ali; HUDA, Nurul; KHOIRUDDIN, Muhammad; LOING, Chenly. Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry . International Journal of Economics, Management and Accounting (IJEMA), [S. l.], v. 2, n. 11, p. 917–926, 2025. DOI: 10.47353/ijema.v2i11.244. Disponível em: https://ij.lafadzpublishing.com/index.php/IJEMA/article/view/244. Acesso em: 7 apr. 2026.