Supriyanto, S., S. . Utami Ady, and N. . Sayidah. “Analysis of Marketing Psychology: Understanding Consumer Behavior and Its Implications for Business Strategy”. International Journal of Economics, Management and Accounting (IJEMA), vol. 2, no. 5, Nov. 2024, pp. 561-70, doi:10.47353/ijema.v2i5.215.