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• Factors That Influence Purchasing Decisions with Brand Image as An Intervening Variable

  Rizka Arsyntha Permatasari , Chevy Fantastic , Eka Febryanti , Eka Maria Susanti , Eva Agustina , Rezita Meylani Yopi , Rostiar Situmorang , Dr. Muammar Khaddafi, SE., M.Si., Ak., CA

  659-670

  2024-01-31

  Statistics: 506

• Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry

  M. Rifqy Roosdhani , Samsul Arifin , Nurul Komaryatin , Ali , Nurul Huda , Muhammad Khoiruddin , Chenly Loing

  917-926

  2025-04-30

  Statistics: 748

• The Influence of Product Quality, Customer Experience, Price and Brand Image on Purchase Interest

  Febi Elinda Putri , Muslim

  165-174

  2024-06-22

  Statistics: 769

• The Effect of Eco-Friendly Packaging, Green Brand Image on Purchasing Decisions on MSME Product in West Bandung Regency

  Nover Diansyah , Sri Astuti Pratminingsih

  243-251

  2025-08-05

  Statistics: 671