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• Factors That Influence Purchasing Decisions with Brand Image as An Intervening Variable

  Rizka Arsyntha Permatasari , Chevy Fantastic , Eka Febryanti , Eka Maria Susanti , Eva Agustina , Rezita Meylani Yopi , Rostiar Situmorang , Dr. Muammar Khaddafi, SE., M.Si., Ak., CA

  659-670

  2024-01-31

  Statistics: 637

• The Effect of User Ease and User Security on Purchase Decisions Mediated by Consumer Trust (Study of Tokopedia Users in Sukabumi City)

  Rizwan Maulana , Muh Abdul Aziz , Antony

  763-780

  2025-02-04

  Statistics: 388

• Mobile Legends: The World of Money-Making Games-What Drives Gamers to Buy Virtual Items in Online Games?

  Mario Andreas Ginting , Rusdiono , Moudy Fitria Respati , Syafrizal Helmi Situmorang

  545-560

  2024-11-30

  Statistics: 740

• The Influence of Product Quality and Price on Purchasing Decisions Mediated by Product Image in The Coffee Powder Processing Industry In The Petang District

  I Putu Artha Yoga Widyamukti , I Gede Putu Kawiana , I Wayan Sudiana

  347-356

  2023-10-09

  Statistics: 520

• The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable

  Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

  709-720

  2025-01-17

  Statistics: 597

• The Effect of Eco-Friendly Packaging, Green Brand Image on Purchasing Decisions on MSME Product in West Bandung Regency

  Nover Diansyah , Sri Astuti Pratminingsih

  243-251

  2025-08-05

  Statistics: 838

• From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang , Beby Karina Fawzeea Sembiring

  529-544

  2024-11-30

  Statistics: 961

• The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention

  Rista , Primasatria Edastama

  397-413

  2025-10-31

  Statistics: 505

• Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy

  Supriyanto , Sri Utami Ady , Nur Sayidah

  561-570

  2024-11-30

  Statistics: 1114