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• A Conceptual Review of Consumer Behavior in AI-Personalized Digital Environments

  Usman Jayadi

  488-495

  2025-11-30

  Statistics: 68

• Advertising and E-Service Quality Effect on Consumer Behavior in E-Commerce Transaction in Islamic Business Ethics Perspectives

  Mardhiyah Hayati , Yeni Susanti

  537-544

  2023-12-23

  Statistics: 295

• Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy

  Supriyanto , Sri Utami Ady , Nur Sayidah

  561-570

  2024-11-30

  Statistics: 876

• From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang , Beby Karina Fawzeea Sembiring

  529-544

  2024-11-30

  Statistics: 705

• The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable

  Syahrinabila Pulungan , Teguh Widodo

  325-334

  2023-10-03

  Statistics: 412

• Unraveling Consumer Mindset: Analysis of Consumer Behavior in the Distribution of E-WOM on The Originote Skincare Product

  Nurul Qurrotul Aini , Fadhilah Nur Oktaviani , Sudarmiatin

  987-996

  2025-05-28

  Statistics: 284

• Analysis of Lost VAT Revenue from Purchases of Used Clothing (Thrift) in the Lampung Thrift Fest Community

  M Firmansyah , Dr. Dedy Yuliawan, S.E., M.Si. , Dr. Heru Wahyudi, S.E., M.Si. , Ukhti Ciptawaty. S.E., M.Si.

  683-692

  2024-01-31

  Statistics: 238

• Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry

  M. Rifqy Roosdhani , Samsul Arifin , Nurul Komaryatin , Ali , Nurul Huda , Muhammad Khoiruddin , Chenly Loing

  917-926

  2025-04-30

  Statistics: 684

• The Effect of Service Quality, Promotion and Word of Mouth on The Purchase Interest of Aquarium Consumers at The Sakti Aquarium Pamulang Store

  Firzatullah Ramadhan , Rahadyan Tajuddien

  481-487

  2025-11-30

  Statistics: 37

• The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention

  Rista , Primasatria Edastama

  397-413

  2025-10-31

  Statistics: 262