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• The Effect of User Ease and User Security on Purchase Decisions Mediated by Consumer Trust (Study of Tokopedia Users in Sukabumi City)

  Rizwan Maulana , Muh Abdul Aziz , Antony

  763-780

  2025-02-04

  Statistics: 326

• Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry

  M. Rifqy Roosdhani , Samsul Arifin , Nurul Komaryatin , Ali , Nurul Huda , Muhammad Khoiruddin , Chenly Loing

  917-926

  2025-04-30

  Statistics: 770

• The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable

  Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

  709-720

  2025-01-17

  Statistics: 459

• Mobile Legends: The World of Money-Making Games-What Drives Gamers to Buy Virtual Items in Online Games?

  Mario Andreas Ginting , Rusdiono , Moudy Fitria Respati , Syafrizal Helmi Situmorang

  545-560

  2024-11-30

  Statistics: 645

• From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior

  Samuel Morales Simanjuntak , Siti Putri Luthfiyyah , Astrea Wulanda , Syafrizal Helmi Situmorang , Beby Karina Fawzeea Sembiring

  529-544

  2024-11-30

  Statistics: 760

• The Effect of Eco-Friendly Packaging, Green Brand Image on Purchasing Decisions on MSME Product in West Bandung Regency

  Nover Diansyah , Sri Astuti Pratminingsih

  243-251

  2025-08-05

  Statistics: 686

• The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention

  Rista , Primasatria Edastama

  397-413

  2025-10-31

  Statistics: 311

• The Influence of E-Service Quality and Sales Promotion on Customer Satisfaction Mediated by Purchase Decisions and Their Impact on Customer Loyalty

  Nabila Putri Deswara , AMA Suyanto

  317-324

  2023-10-03

  Statistics: 564

• The Effect of Brand Hate on Non-repurchase Intention with Variety Seeking Behavior as Moderating Variable

  Syahrinabila Pulungan , Teguh Widodo

  325-334

  2023-10-03

  Statistics: 426