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Found 11 items.

The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable

Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

709-720

2025-01-17

Statistics: 459
Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry

M. Rifqy Roosdhani , Samsul Arifin , Nurul Komaryatin , Ali , Nurul Huda , Muhammad Khoiruddin , Chenly Loing

917-926

2025-04-30

Statistics: 770
Analysis of the Determinants of People's Tendency to Go into Debt Mediated by Materialism and Moderated by Financial Literacy

Rita Friana , Etty Gurendrawati , Umi Widyastuti

448-468

2025-11-30

Statistics: 249
The Effect of Motivation and Compensation on Teacher Performance Through Self-Efficacy: Case Study at SMKN 1 Sukabumi City

Empri Supriatno , Darmo H. Suwiryo , Asep Hikmat , Munandi Saleh

207-224

2024-06-30

Statistics: 406
Determinant of Hospital Employees Performances: A Dynamic Capability Theory Perspective with Electronic Information System Moderation

Bembi Farizal , Mohamad Adam , Isni Andriana , Muhammad Ichsan Hadjri

384-396

2025-10-31

Statistics: 292
The Influence of Entrepreneurial Orientation on Business Performance in Culinary MSMEs with the Business Environment as a Mediating Variable

Eko Santoso , Desi Rahmawati

189-198

2024-06-30

Statistics: 353
MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City

Rizky Maulana , Alhidayatullah , Sandi Setiadi

366-383

2025-09-30

Statistics: 290
The Influence of Technological, Organizational, and Environmental (TOE) Factors on MSME Performance with E-Commerce Adoption as a Mediating Variable and Entrepreneurial Orientation as a Moderating Variable in Surabaya

Desmala Paranti , Nanis Susanti , I.B. Cempena

417-430

2024-08-18

Statistics: 563
The Effect of Workload and Work Environment on Performance with Career Development as an Intervening Variable in PT. PLN (Persero) Implementation Unit North Medan Customer Service

M. Galeh Siddik , Kiki Farida Ferine , Sri Rahayu

230-242

2025-08-05

Statistics: 341
The Influence of Transformational Leadership on Performance Through Motivation and Job Satisfaction for Teachers at Yayasan Pendidikan Al-Istiqomah Karya Guna Kebumen

Muhamad Samsul Jamaludin , Corry Yohana , Osly Usman

879-892

2024-05-14

Statistics: 390
The Effect of Situational Leadership Style on Employee Performance with Work Motivation as A Variable Intervening in PT PLN (Persero) Service Unit Bukit Barisan Customers

Harry Simbara , Kiki Farida Ferine , Muhammad Isa Indrawan

177-187

2025-07-31

Statistics: 422

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