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• MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City

  Rizky Maulana , Alhidayatullah , Sandi Setiadi

  366-383

  2025-09-30

  Statistics: 287

• Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities

  Trisnawati , Alhidayatullah , Antony

  455-470

  2024-08-31

  Statistics: 638

• Crowdsourcing Digital Interior Design Platform as Green Business: A Business Model Canvas Analysis

  Hastia Fathsyadira , Henky Lisan Suwarno

  117-125

  2025-07-21

  Statistics: 352

• A Conceptual Review of Consumer Behavior in AI-Personalized Digital Environments

  Usman Jayadi

  488-495

  2025-11-30

  Statistics: 104

• Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry

  M. Rifqy Roosdhani , Samsul Arifin , Nurul Komaryatin , Ali , Nurul Huda , Muhammad Khoiruddin , Chenly Loing

  917-926

  2025-04-30

  Statistics: 769

• The Influence of Product Quality, Customer Experience, Price and Brand Image on Purchase Interest

  Febi Elinda Putri , Muslim

  165-174

  2024-06-22

  Statistics: 790

• The Influence of Technological, Organizational, and Environmental (TOE) Factors on MSME Performance with E-Commerce Adoption as a Mediating Variable and Entrepreneurial Orientation as a Moderating Variable in Surabaya

  Desmala Paranti , Nanis Susanti , I.B. Cempena

  417-430

  2024-08-18

  Statistics: 560

• The Effect of User Ease and User Security on Purchase Decisions Mediated by Consumer Trust (Study of Tokopedia Users in Sukabumi City)

  Rizwan Maulana , Muh Abdul Aziz , Antony

  763-780

  2025-02-04

  Statistics: 324