The Role of Digital Financing through Crowdfunding in Supporting Social and Humanitarian Fundraising

Muslim; Mulia  Agustiani; Leyryza  Audryna; Azmi  Nabilah; Anthony  Setiawan; Marliana Marliana; Masno  Marjohan

doi:10.47353/ijema.v3i1.295

Authors

Muslim Universitas Pamulang, Indonesia
Mulia Agustiani Universitas Pamulang, Indonesia
Leyryza Audryna Universitas Pamulang, Indonesia
Azmi Nabilah Universitas Pamulang, Indonesia
Anthony Setiawan Universitas Pamulang, Indonesia
Marliana Universitas Pamulang, Indonesia
Masno Marjohan Universitas Pamulang, Indonesia

DOI:

https://doi.org/10.47353/ijema.v3i1.295

Keywords:

digital financing, crowdfunding, financial technology, Kitabisa.com, case study

Abstract

This study aims to analyze the role of digital financing through crowdfunding in supporting social and humanitarian fundraising. The method used is a descriptive qualitative approach through a case study. The findings indicate that kitabisa.com has successfully served as a bridge between donors and beneficiaries by utilizing easily accessible digital technology. Factors influencing the success of campaigns include the strength of the narrative, public trust, transparency in fund usage reporting, and the convenience of digital transactions. The platform also encourages broader public participation in social activities in a faster and more efficient manner. These findings suggest that digital crowdfunding is a relevant alternative financing solution in the digital era, particularly for the social and humanitarian sectors.

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