The Effect of Service Quality, Trust and Customer Satisfaction on Customer Loyalty in Online Shopping Applications
DOI:
https://doi.org/10.47353/ijema.v3i3.338Keywords:
Service Quality, Trust, Customer Satisfaction, Customer LoyaltyAbstract
Service quality an important crucial role in marketing strategies that online shopping app companies can implement by providing the best facilities for their users to foster trust and satisfaction, leading to consumer loyalty. This study aimed to determine the greatest influence on customer loyalty. This quantitative study employed a purposive sampling technique, distributed through questionnaires to 170 online shopping app users aged 17–65 years in the Greater Jakarta area. Primary data analysis was conducted using the Structural Equation Modeling (SEM) method. The results of this study indicate that service quality does not impact customer loyalty. Service quality impacts customer satisfaction and trust, while trust impacts customer satisfaction. Customer satisfaction impacts customer loyalty. Trust has the greatest direct influence on customer satisfaction. This study contributes to online shopping app companies in maintaining and improving service quality, which can be seen from several factors formed from each consumer complaint in an optimal and measurable manner. For further research, the researcher suggests expanding the research area and seeking objects in other fields.
Downloads
References
Abdullahi, I., & Wan Yusoff, W. Z. (2019). Influence of facilities performance on student’s satisfaction in Northern Nigerian universities: Results from interim study. Facilities, 37(3–4), 168–181. https://doi.org/10.1108/F-08-2017-0088
Agarwal, R., & Dhingra, S. (2023). Factors influencing cloud service quality and their relationship with customer satisfaction and loyalty. Heliyon, 9(4), e15177. https://doi.org/10.1016/j.heliyon.2023.e15177
Alnaim, A. F., Sobaih, A. E. E., & Elshaer, I. A. (2022). Measuring the Mediating Roles of E-Trust and E-Satisfaction in the Relationship between E-Service Quality and E-Loyalty: A Structural Modeling Approach. Mathematics, 10(13). https://doi.org/10.3390/math10132328
Anabila, P., Ameyibor, L. E. K., Allan, M. M., & Alomenu, C. (2022). Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight. Journal of Quality Assurance in Hospitality and Tourism, 23(3), 748–770. https://doi.org/10.1080/1528008X.2021.1913691
Anche, N., & Fransisca, N. (2023). Ecodemica : Jurnal Ekonomi , Manajemen dan Bisnis Analisis Dampak Service Quality terhadap Customer Trust , Customer Satisfaction dan Customer Loyalty Bus Transjakarta Pendahuluan. 7(1), 111–122.
Arghashi, V., Bozbay, Z., & Karami, A. (2021). An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction. Journal of Relationship Marketing, 20(4), 319–348. https://doi.org/10.1080/15332667.2021.1933870
Bashir, A., Haque, A., & Salamzadeh, A. (2023). Customers ’ Satisfaction of E-Banking in Bangladesh : Do Service Quality and Customers ’ Experiences Matter ? 657–667.
Benoit, S., Kienzler, M., & Kowalkowski, C. (2020). Intuitive pricing by independent store managers: Challenging beliefs and practices. Journal of Business Research, 115(April), 70–84. https://doi.org/10.1016/j.jbusres.2020.04.027
Buechner, J. (2020). A revision of the buechner-tavani model of digital trust and a philosophical problem it raises for social robotics. Information (Switzerland), 11(1). https://doi.org/10.3390/info11010048
Chen, S. C. (2012). The customer satisfaction-loyalty relation in an interactive e-service setting: The mediators. Journal of Retailing and Consumer Services, 19(2), 202–210. https://doi.org/10.1016/j.jretconser.2012.01.001
Cheng, X., Guo, F., Chen, J., Li, K., Zhang, Y., & Gao, P. (2019). Exploring the Trust Influencing Mechanism of Robo-Advisor Service : A Mixed Method Approach.
Cheunkamon, E., Jomnonkwao, S., & Ratanavaraha, V. (2022). Impacts of Tourist Loyalty on Service Providers: Examining the Role of the Service Quality of Tourism Supply Chains, Tourism Logistics, Commitment, Satisfaction, and Trust. Journal of Quality Assurance in Hospitality and Tourism, 23(6), 1397–1429. https://doi.org/10.1080/1528008X.2021.1995564
Cole, A., Baker, J. S., & Stivas, D. (2021). Trust, Transparency and Transnational Lessons from COVID-19. Journal of Risk and Financial Management, 14(12). https://doi.org/10.3390/jrfm14120607
Do, A. D., Ta, V. L., Bui, P. T., Do, N. T., Dong, Q. T., & Lam, H. T. (2023). The Impact of the Quality of Logistics Services in E-Commerce on the Satisfaction and Loyalty of Generation Z Customers. Sustainability, 15(21), 15294. https://doi.org/10.3390/su152115294
El-Adly, M. I. (2019). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Services, 50(xxxx), 322–332. https://doi.org/10.1016/j.jretconser.2018.07.007
Elizar, C., Indrawati, R., & Syah, T. Y. R. (2020). Service Quality, Customer Satisfaction, Customer Trust, and Customer Loyalty in Service of Paediatric Polyclinic Over Private H Hospital of East Jakarta, Indonesia. Journal of Multidisciplinary Academic, 4(2), 105–111.
Esmailpour, J., Aghabayk, K., Aghajanzadeh, M., & De Gruyter, C. (2022). Has COVID-19 changed our loyalty towards public transport? Understanding the moderating role of the pandemic in the relationship between service quality, customer satisfaction and loyalty. Transportation Research Part A: Policy and Practice, 162(May), 80–103. https://doi.org/10.1016/j.tra.2022.05.023
Fadlilah, R., Syah, T. Y. R., Indradewa, R., & Pusaka, S. (2019). the Role of Service Quality and Customer Satisfaction: a Case Study for Applications of Go-Food. Russian Journal of Agricultural and Socio-Economic Sciences, 91(7), 263–269. https://doi.org/10.18551/rjoas.2019-07.30
Githiri, M. (2018). An Examination of the Relationship between Perceived price Fairness on Customer Satisfaction and Loyalty in Kenyan Star-Rated Restaurants. International Journal of Scientific Research and Management (IJSRM), 6(10), 763–770. https://doi.org/10.18535/ijsrm/v6i10.em06
Goh, E., & Okumus, F. (2020). Avoiding the hospitality workforce bubble: Strategies to attract and retain generation Z talent in the hospitality workforce. Tourism Management Perspectives, 33(March 2019), 100603. https://doi.org/10.1016/j.tmp.2019.100603
Gonu, E., Agyei, P. M., Richard, O. K., Asare-larbi, M., Gonu, E., Agyei, P. M., Richard, O. K., & Asare-larbi, M. (2023). Customer orientation , service quality and customer satisfaction interplay in the banking sector : An emerging market perspective customer satisfaction interplay in the banking sector : An emerging market perspective. Cogent Business & Management, 10(1). https://doi.org/10.1080/23311975.2022.2163797
Gopalakrishna, S., Malthouse, E. C., & Lawrence, J. M. (2019). Managing customer engagement at trade shows. Industrial Marketing Management, 81(January), 99–114. https://doi.org/10.1016/j.indmarman.2017.11.015
Guo, J., Zhang, W., & Xia, T. (2023). Impact of Shopping Website Design on Customer Satisfaction and Loyalty: The Mediating Role of Usability and the Moderating Role of Trust. Sustainability (Switzerland), 15(8). https://doi.org/10.3390/su15086347
Hair, J. F. H., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). The Results of PLS-SEM Article information. European Business Review, 31(1), 2–24. https://doi.org/https://doi.org/10.1108/EBR-11-2018-0203
Han, H., Nguyen, H. N., Song, H., Chua, B. L., Lee, S., & Kim, W. (2018). Drivers of brand loyalty in the chain coffee shop industry. International Journal of Hospitality Management, 72(January 2017), 86–97. https://doi.org/10.1016/j.ijhm.2017.12.011
Ho, M. H. W., & Chung, H. F. L. (2020). Customer engagement, customer equity and repurchase intention in mobile apps. Journal of Business Research, 121(April), 13–21. https://doi.org/10.1016/j.jbusres.2020.07.046
Iqbal, K., Munawar, H. S., Inam, H., & Qayyum, S. (2021). Promoting customer loyalty and satisfaction in financial institutions through technology integration: The roles of service quality, awareness, and perceptions. Sustainability (Switzerland), 13(23). https://doi.org/10.3390/su132312951
Kandampully, J., & Tingting (christina) Zhang. (2016). Article information : Customer Loyalty: A Review and Future Directions With A Special Focus on The Hospitality Industry.
Karani, L. M., Syah, T. Y. R., & Anindita, R. (2019). Influence of Service Quality and Customer Satisfaction on Customer Loyalty in Restaurants of the Tangerang Area. Russian Journal of Agricultural and Socio-Economic Sciences, 92(8), 142–147. https://doi.org/10.18551/rjoas.2019-08.15
Khan, R. U., Salamzadeh, Y., Iqbal, Q., & Yang, S. (2022). The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction. Journal of Relationship Marketing, 21(1), 1–26. https://doi.org/10.1080/15332667.2020.1840904
Kivijärvi, H., & Virta, A. (2021). Evaluating Service Quality and Service Value in Manufacturer-Distributor Settings: A Systems Approach. Journal of Business-to-Business Marketing, 28(1), 21–46. https://doi.org/10.1080/1051712X.2021.1893032
Lai, P. L., Jang, H., Fang, M., & Peng, K. (2021). Determinants of customer satisfaction with parcel locker services in last-mile logistics. Asian Journal of Shipping and Logistics, 38(1), 25–30. https://doi.org/10.1016/j.ajsl.2021.11.002
Laparojkit, S., & Suttipun, M. (2021). The influence of customer trust and loyalty on repurchase intention of domestic courism: A case study in thailand during COVID-19 Crisis*. Journal of Asian Finance, Ecomomis and Business, 8(5), 961–0969. https://doi.org/10.13106/jafeb.2021.vol8.no5.0961
Laroche, M., Babin, B. J., Lee, Y. K., Kim, E. J., & Griffin, M. (2005). Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea. Journal of Services Marketing, 19(3), 133–139. https://doi.org/10.1108/08876040510596803
Lenggono, A., Syah, T. Y. R., & Negoro, D. A. (2019). the Relationship of Brand Communication, Brand Image, and Brand Trust To Brand Loyalty of Samsung Cellular Phone Product. Russian Journal of Agricultural and Socio-Economic Sciences, 88(4), 138–143. https://doi.org/10.18551/rjoas.2019-04.18
Lin, Y. H. (2015). Innovative brand experience’s influence on brand equity and brand satisfaction. Journal of Business Research, 68(11), 2254–2259. https://doi.org/10.1016/j.jbusres.2015.06.007
Luo, N., Wang, Y., Zhang, M., Niu, T., & Tu, J. (2020). Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital. Technological Forecasting and Social Change, 153(November 2019), 119913. https://doi.org/10.1016/j.techfore.2020.119913
Mahmoud, M. A., Hinson, R. E., Adika, M. K., Abdulai, M., Hinson, R. E., & Adika, M. K. (2018). The Effect of Trust , Commitment , and Conflict Handling on Customer Retention : The Mediating Role of Customer Satisfaction The Effect of Trust , Commitment , and Conflict Handling on Customer Retention : The Mediating Role of. Journal of Relationship Marketing, 0(0), 1–20. https://doi.org/10.1080/15332667.2018.1440146
Nadhifa, S., Sunaryo, & Surachman. (2023). The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction. International Journal of Research in Business and Social Science (2147- 4478), 12(7), 13–23. https://doi.org/10.20525/ijrbs.v12i7.2871
Nguyen, D. M., Chiu, Y. H., & Le, H. D. (2021). Determinants of Continuance Intention towards Banks ’ Chatbot Services in Vietnam : A Necessity for Sustainable Development. 1–24.
Nguyen, N. X., Tran, K., & Nguyen, T. A. (2021). Impact of service quality on in-patients’ satisfaction, perceived value, and customer loyalty: A mixed-methods study from a developing country. Patient Preference and Adherence, 15, 2523–2538. https://doi.org/10.2147/PPA.S333586
Paramartha, M. N. A., & Syah, T. Y. R. (2020). The Influence of Customer Satisfaction on Customer Loyalty and Marketing Organization Performance Over Outdoor Advertising Companies. Journal of Multidisciplinary Academic, 4(4), 234–241.
Pineda, J. M. B. (2008). TEC empresarial. TEC Empresarial, 2(3), ág. 8-17. https://revistas.tec.ac.cr/index.php/tec_empresarial/article/view/859
Praja, A. K. A., Septiawan, R. A., Syah, T. Y. R., Sari, E. M., Dewi, M. P., Katijan, P. S., Cionita, T., & Lai, Y. L. (2023). Sustainable Development Strategy of Low-Cost Airlines: Empirical Evidence for Indonesia Based on Analysis of Passenger Loyalty. Sustainability (Switzerland), 15(3). https://doi.org/10.3390/su15032093
Prentice, C., Dominique Lopes, S., & Wang, X. (2020). The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty. Journal of Hospitality Marketing and Management, 29(7), 739–756. https://doi.org/10.1080/19368623.2020.1722304
Rasheed, F. A., & Abadi, M. F. (2014). Impact of service quality , trust and perceived value on customer loyalty in Malaysia services industries. Procedia - Social and Behavioral Sciences, 164(August), 298–304. https://doi.org/10.1016/j.sbspro.2014.11.080
Rather, R. A. (2018). Investigating the Impact of Customer Brand Identification on Hospitality Brand Loyalty: A Social Identity Perspective. Journal of Hospitality Marketing and Management, 27(5), 487–513. https://doi.org/10.1080/19368623.2018.1404539
Rather, R. A., & Camilleri, M. A. (2019). The effects of service quality and consumer-brand value congruity on hospitality brand loyalty. Anatolia, 30(4), 547–559. https://doi.org/10.1080/13032917.2019.1650289
Rather, R. A., & Hollebeek, L. D. (2019). Exploring and validating social identification and social exchange-based drivers of hospitality customer loyalty. International Journal of Contemporary Hospitality Management, 31(3), 1432–1451. https://doi.org/10.1108/IJCHM-10-2017-0627
Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Asia Pacific Journal of Marketing and Logistics Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry Sadaf. Asia Pacific Journal of Marketing and Logistics, 29(5), 1136–1159. https://doi.org/10.1108/APJML-10-2016-0192
Satti, Z. W., Babar, S. F., & Parveen, S. (2022). Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry. Journal of International Food and Agribusiness Marketing, 0(0), 1–23. https://doi.org/10.1080/08974438.2022.2049415
Saulina, A. R., & Syah, T. Y. R. (2018). How Service Quality Influence of Satisfaction and Trust Towards Consumer Loyalty in Starbucks Coffee Indonesia. Iarjset, 5(10), 11–19. https://doi.org/10.17148/iarjset.2018.5102
Shams, G., Rather, R., Abdur Rehman, M., & Lodhi, R. N. (2020). Hospitality-based service recovery, outcome favourability, satisfaction with service recovery and consequent customer loyalty: an empirical analysis. International Journal of Culture, Tourism, and Hospitality Research, 15(2), 266–284. https://doi.org/10.1108/IJCTHR-04-2020-0079
Sheikh, Z., Yezheng, L., Islam, T., Hameed, Z., & Khan, I. U. (2019). Impact of social commerce constructs and social support on social commerce intentions. Information Technology and People, 32(1), 68–93. https://doi.org/10.1108/ITP-04-2018-0195
Song, H., Ruan, W., & Park, Y. (2019). E ff ects of Service Quality , Corporate Image , and Customer Trust on the Corporate Reputation of Airlines.
Su, L., Swanson, S. R., & Chen, X. (2016). The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality. Tourism Management, 52, 82–95. https://doi.org/10.1016/j.tourman.2015.06.012
Sun, S., & Pan, Y. (2023). Effects of Service Quality and Service Convenience on Customer Satisfaction and Loyalty in Self-Service Fitness Centers : Differences between Staffed and Unstaffed Services.
Supriyanto, A., Wiyono, B. B., & Burhanuddin, B. (2021). Effects of service quality and customer satisfaction on loyalty of bank customers. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2021.1937847
Syah, T. Y. R., & Wijoyo, C. K. (2021). Service Quality and Customer Satisfaction on WOM a Private Hospital in Indonesia. JMMR (Jurnal Medicoeticolegal Dan Manajemen Rumah Sakit), 10(1), 22–34. https://doi.org/10.18196/jmmr.v10i1.10141
Torrão, J., & Teixeira, S. (2023). The Antecedents of Customer Satisfaction in the Portuguese Telecommunications Sector. Sustainability (Switzerland), 15(3), 1–17. https://doi.org/10.3390/su15032778
Zehir, C., Sehitoglu, Y., Narcikara, E., & Zehir, S. (2014). E-S-Quality, Perceived Value and Loyalty Intentions Relationships in Internet Retailers. Procedia - Social and Behavioral Sciences, 150(September 2014), 1071–1079. https://doi.org/10.1016/j.sbspro.2014.09.120
Zena, P. A. (2021). The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty. 4(1). https://doi.org/10.21002/amj.v4i1.2030
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nurul Andini Dalimunthe, Tirton Nefianto

This work is licensed under a Creative Commons Attribution 4.0 International License.