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• Marketing Strategy for Meatball Sellers in Pekanbaru in Increasing Profitability

  Ario Witjakso , Jhonni Ardan Mardan , Amos , Faira Medina Dzikra , Muhammad Hidayat

  557-564

  2023-12-31

  Statistics: 320

• MSME Sustainability Strategy Through the Application of Digital Marketing and Product Innovation in the VUCA Era: A Study of SMEs in Sukabumi City

  Rizky Maulana , Alhidayatullah , Sandi Setiadi

  366-383

  2025-09-30

  Statistics: 300

• The Impact of Green Marketing Techniques on Consumer Purchasing Decisions in Organic Product Companies in North Sumatra through Product Quality Perception as an Intervening Variable

  Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

  709-720

  2025-01-17

  Statistics: 501

• Analysis of Marketing Psychology: Understanding Consumer Behavior and its Implications for Business Strategy

  Supriyanto , Sri Utami Ady , Nur Sayidah

  561-570

  2024-11-30

  Statistics: 959

• Analysis of Diversification Strategies in Improving MSMe Performance

  Lani Nurhalimah , Nurni Arrina Lestari , Muh. Abdul Aziz

  401-416

  2024-07-31

  Statistics: 494

• The Influence of Live streaming, E-Promotions and Content Marketing on Repurchase Intentions with Customer Satisfaction as an Intervening Variable (Case Study on Local Brand Jiniso)

  Herli Marlina , Mohamad Rizan , Setyo Ferry Wibowo

  607-620

  2024-01-27

  Statistics: 1229

• Entrepreneurship and Digital Orientation in Enhancing SME Performance Mediated by Marketing Capabilities

  Trisnawati , Alhidayatullah , Antony

  455-470

  2024-08-31

  Statistics: 677

• Social Media Marketing Activities in Enhancing Brand Image and Driving Consumer Purchase Decisions in the Fashion Industry

  M. Rifqy Roosdhani , Samsul Arifin , Nurul Komaryatin , Ali , Nurul Huda , Muhammad Khoiruddin , Chenly Loing

  917-926

  2025-04-30

  Statistics: 811

• The Influence of Product Quality, Customer Experience, Price and Brand Image on Purchase Interest

  Febi Elinda Putri , Muslim

  165-174

  2024-06-22

  Statistics: 812

• The Effect of Service Quality, Perceived Value, and Customer Satisfaction on Loyalty and Word of Mouth (WOM)

  Nurul Oktaviani , Puspita Chairun Nisa

  757-770

  2024-02-29

  Statistics: 1369

• The Effect of Service Quality, Promotion and Word of Mouth on The Purchase Interest of Aquarium Consumers at The Sakti Aquarium Pamulang Store

  Firzatullah Ramadhan , Rahadyan Tajuddien

  481-487

  2025-11-30

  Statistics: 86

• The Influence of Perceived Quality and Perceived Value on E-Wom and Purchase Intention

  Rista , Primasatria Edastama

  397-413

  2025-10-31

  Statistics: 324

• The Effect of User Ease and User Security on Purchase Decisions Mediated by Consumer Trust (Study of Tokopedia Users in Sukabumi City)

  Rizwan Maulana , Muh Abdul Aziz , Antony

  763-780

  2025-02-04

  Statistics: 331

• The Effect of Service Quality, Trust and Customer Satisfaction on Customer Loyalty in Online Shopping Applications

  Nurul Andini Dalimunthe , Tirton Nefianto

  303-317

  2025-08-31

  Statistics: 607

• Recruitment System Analysis in Improving Employee Performance Using Relevant Marketing Strategies at the Al Sudais Indonesia Foundation

  Ahmad Zulhamsyah , Bening Suryani Pratiwi , Abdul Hamid Al Farizin , Syahrul Ramadhan

  237-248

  2024-07-07

  Statistics: 288

• The Effect of Eco-Friendly Packaging, Green Brand Image on Purchasing Decisions on MSME Product in West Bandung Regency

  Nover Diansyah , Sri Astuti Pratminingsih

  243-251

  2025-08-05

  Statistics: 698

• Crowdsourcing Digital Interior Design Platform as Green Business: A Business Model Canvas Analysis

  Hastia Fathsyadira , Henky Lisan Suwarno

  117-125

  2025-07-21

  Statistics: 368

• A Conceptual Review of Consumer Behavior in AI-Personalized Digital Environments

  Usman Jayadi

  488-495

  2025-11-30

  Statistics: 111

• Management Strategy For UMKM Palm Sugar Smes Towards Increasing Competitivenees Through E-Commerce From An Islamic Perspective

  Dikri Abdal Haq , Fenny Damayanti Rusmana , Ridla Mutiah

  495-502

  2024-09-30

  Statistics: 303

• Cooperative Economy and SMEs: Strengthening Sustainable Development and Economic Resilience through Collaborative Business Models

  Yunesia Pramesthi

  967-976

  2025-05-18

  Statistics: 683

• Analysis of Factors Influencing Community Decisions in Choosing Sharia Banking Services in Indonesia

  Muhammad Nawawi , Juhadi Juhadi , Ridla Mutiah

  603-610

  2023-12-31

  Statistics: 246

• The Influence of Technological, Organizational, and Environmental (TOE) Factors on MSME Performance with E-Commerce Adoption as a Mediating Variable and Entrepreneurial Orientation as a Moderating Variable in Surabaya

  Desmala Paranti , Nanis Susanti , I.B. Cempena

  417-430

  2024-08-18

  Statistics: 595